Allister Frost, a digital marketing trailblaze, and highly sought-after keynote speaker, empowers audiences to confidently embrace the technology-driven future. Dubbed "The Digital Optimist," he boasts three decades of hands-on experience and now dedicates himself to inspiring transformational change for thriving in the digital era. Formerly at Microsoft for a decade, Allister rose to become their inaugural Head of Digital Marketing Strategy, overseeing global Windows launches. He managed iconic brands like Kleenex, Huggies, and Andrex at Kimberly-Clark. Honored with accolades like UK Digital Marketing Personality of the Year (2013, 2019) and esteemed Fellow of the Chartered Institute of Marketing, he is a Chartered Marketer. Today, he shares his vibrant encouragement and marketing wisdom across industries like healthcare, finance, tech, and consumer goods. As a keynote speaker, he believes in technology's potential for positive global change. His Ready Alreadyâ„¢ approach covers marketing's future, business transformation, and brand building.
