James “The Iron Cowboy” Lawrence is a world-record-holding endurance athlete, motivational speaker, and triathlete. Known for completing 50 full-distance triathlons in 50 states in 50 consecutive days (50.50.50), he has pushed the limits of human endurance. Featured in the documentary The Iron Cowboy: The Story of the 50.50.50, James holds two Guinness World Records and was named one of Sports Illustrated’s top 50 fittest athletes alongside LeBron James and Conor McGregor. His energy, humor, and resilience captivate audiences, inspiring them to push beyond their limits. With a personal story that evokes laughter, reflection, and motivation, James has spoken on stages in more than 20 countries, empowering individuals and organizations worldwide.
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