Justin is a biotech entrepreneur and former Red Arrows pilot, having performed over 250 awe-inspiring displays worldwide. As a renowned speaker, he shares powerful insights on operational excellence, efficiency, leadership, high-performance teams (including virtual teams), and decision-making under ambiguity.
Since transitioning from the Royal Air Force (RAF), Justin has advised Microsoft, the United Nations, and Mercedes Formula 1 on organizational effectiveness and operational efficiency. His expertise lies in helping businesses streamline operations, optimize performance, and excel in high-risk, high-pressure environments.
He is the author of The Business of Excellence (Bloomsbury, 2016) and has been featured in London Standard, Director Magazine, the Daily Telegraph, and the Independent, along with interviews on BBC World, BBC Breakfast, and GB News. Justin’s experience in elite aviation and business strategy makes him a sought-after authority on driving excellence and efficiency at scale.
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